goodbot
goodbot

Helping parents make informed decisions regarding online safety and gaming platforms

Helping parents make informed decisions regarding online safety and gaming platforms

Project Overview

Project Overview

Project Overview

Problem

Problem

goodbot is a nonprofit organization focusing on responsible tech by utilizing research to develop tools to guide socially responsible technology.

Specifically, parents are concerned with the games their children use, have a hard time understanding safety features, and feel a lack of guidance with the digital space. 

Solution

Solution

Help parents make informed decisions by:

  • Simplifying Entertainment Software Rating Board (ESRB) ratings and gaming features


  • Providing a common ground for parents to share insights


  • Offering resources to navigate issues related to online interactions

Role

Role

UXUI Designer

Date

Date

December 2023 - Present

Google Ventures Design Sprint
(5 days)

Tools

Tools

Discover

Discover

User Interviews

User Interviews

User interviews were conducted to understand parent perspectives of the gaming space and what, if any, precautions parents take when deciding what games/apps they allow their children to use.


Guiding questions include:


  • How do you ensure you’re knowledgeable about the type of games your child plays?


  • What safety factor(s) are you the most wary of when determining what game is suitable for your child?


  • How do you enforce online safety with your child(ren)?

User interviews were conducted to understand parent perspectives of the gaming space and what, if any, precautions parents take when deciding what games/apps they allow their children to use.


Guiding questions include:


  • How do you ensure you’re knowledgeable about the type of games your child plays?


  • What safety factor(s) are you the most wary of when determining what game is suitable for your child?


  • How do you enforce online safety with your child(ren)?

Process

Process

Affinity Map Synthesis

Affinity Map Synthesis

Findings

Findings

1.

1.

1.

Parents find it challenging to understand ratings and community guidelines

Parents find it challenging to understand ratings and community guidelines

2.

2.

2.

Main worries of gaming include: spending real money, online chats, exposure to inappropriate content

Main worries of gaming include: spending real money, online chats, exposure to inappropriate content

3.

3.

3.

Parents have a strong desire to stay informed and learning from each other

Parents have a strong desire to stay informed and learning from each other

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Secondary Research

Secondary Research

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Define

Define

User Personas

User Personas

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Wireflows

Wireflows

Key Painpoints

Key Painpoints

  • Parents struggle to make informed decisions about games because they do not fully understand Entertainment Software Rating Board (ESRB) ratings and the features in a game


  • Parents feel a lack of guidance and uncertainty about the gaming space


  • Parents struggle to make informed decisions about games because they do not fully understand ESRB ratings and the features in a game


  • Parents feel a lack of guidance and uncertainty about the gaming space

Solution Ideation

Solution Ideation

  • A comparison tool to condense and simplify critical information that would help parents understand a game


  • Allow parents to share games their children are allowed to play to help other parents make informed decisions


  • A conversation forum to foster a sense of community

Route 1: Comparison tool

Route 1: Comparison tool

Route 2: Creating "Child Cards" to share and track permitted games

Route 2: Creating "Child Cards" to share and track permitted games

Route 3: Conversation forum

Route 3: Conversation forum

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Ideate

Ideate

Prototype

Prototype

Reflection & Next Steps

Reflection & Next Steps

Reflection & Next Steps

Advocate and prioritize

Advocate and prioritize

Advocate and prioritize

In navigating the design process, stakeholders presented a range of innovative ideas and expressed a desire for various features. However, my priority was to advocate for the essential needs of our users first. While acknowledging the value of the stakeholders' input, I focused the plan on ensuring that the core functionalities align with the immediate needs of the user. This advocacy helped to ensure the product resonated with the target audience and set the foundation for future enhancements.

Collaboration is key

Collaboration is key

Collaboration is key

Collaborating with a team for this deliverable has underscored the significance of effective communication and teamwork. Given the challenge of working across different time zones, it became imperative for us to maintain open lines of communication. By leveraging the diverse perspectives within the team, we were also able to elevate our problem-solving capabilities, leading to more thoughtful and user-centric solutions.



Next steps include:

1.

1.

1.

Test Wireframes

Test Wireframes

Test Wireframes

To validate the design decisions, conducting a usability test would be the next step. This ensures potential issues are addressed early on and we can further iterate based on the feedback about the flow of the design.

2.

2.

2.

Create a design system

Create a design system

Create a design system

After iterations, creating a design system would reinforce brand identity and streamline collaboration for a high-fidelity mockup, providing consistency and maintaining a cohesive, user-friendly experience.

Let's connect!

Let's connect!